Hi I’m Helen.

A designer, maker and dog lover based in London, UK.

Back in the 90s, my Nan taught me how to make scarves for my toy collection. Fast-forward 25 years, I’ve graduated from designing for stuffed animals, to real-life animals.

I’m available for collaborations and wholesale enquiries – so do get in touch.

What do I stand for?

1. Independently run

Helen Penny is a small, one-women led brand. From customer service to construction, design to dispatch – everything you see here is down to little old me.

2. Thoughtful design

Pets have such a positive impact on our lives and they deserve the very best. Designed with wellbeing in mind; all design decisions are based on what’s comfortable and kind to fur.

3. Keeping it weird

You won’t find items like this anywhere else – they’re drawn, designed and constructed in-house.