Luxury dog-wear by Helen Penny.

Neckties, pet pillows & other fun stuff.

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Hi I’m Helen, everything is designed & made from my London studio.

Way back in the 90s, my Nan taught me how to make scarves for my toy collection. Fast-forward 25 years, I’ve graduated from designing for stuffed animals to real-life animals.

Independently run

Helen Penny is a small, one-women led brand. From customer service to construction, design to dispatch – everything you see here is down to little old me.

Thoughtful design

Pets have such a positive impact on our lives and they deserve the very best.

You won’t find items like this anywhere else – they’re illustrated, designed and constructed in-house.

Ethically made

Designed with wellbeing in mind; all materials are selected to be immensely comfortable and kind to fur. Everything is proudly made by hand in London!